Discover more about diamonds
Diamonds represent the ultimate symbol of love and a life's milestones, which is reflected in De Beers Group's famous slogan 'A diamond is forever'.Diamonds represent the ultimate symbol of love and a life's milestones, which is reflected in De Beers Group's famous slogan 'A diamond is forever'.
While the emotional value prescribed to a diamond can't be quantified, the cut, colour, clarity and carat weight of each diamond helps to determine its financial value. The largest, and most established, diamond jewellery market is the US, with China and India growing strongly.